Strategic Review and Growth Plan – Fortune 500 Consumer Goods Company
Led cross-functional team’s in-depth assessment of a leading consumer brand’s positioning in a highly-competitive personal care category. Determined financial and operational impact of key customer’s defection. Developed a plan to secure the business in the near term and rationalize the operational infrastructure. Devised a long term plan to reposition the brand and capture $100MM revenue opportunity. Within 9 months of project completion, brand regained distribution at key customer and achieved highest quarterly sales growth in the last five years.