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Marketing Plan Ascent

Developing an effective strategic marketing plan is key to your firm’s success. Mountaintop’s Marketing Plan Ascent provides firms and teams with the tools they need for proactive, targeted outreach to existing and potential clients, including a plan for what to say, to whom to say it, and how to reach your audience. Together, we will work with your team to determine what differentiates you from your competitors and develop a customized plan that includes actionable steps to achieve marketing success.

PERFECT FOR

  • Law Firm Teams & Leaders
  • Partners

Overview

Each Marketing Plan Ascent is a bespoke process that will be customized to suit your team’s needs. Mountaintop will handle the research, analysis, planning, and facilitation of your Marketing Plan. We will need your team’s input regarding key background information and to participate in working sessions to help evaluate solutions. Upon the presentation of your final, written Marketing Plan, we will wrap up the Marketing Plan Ascent with an additional Training Ascent tailored to the plan and key next steps mutually agreed upon. The Training Ascent noted below can be exchanged or customized to suit your team’s needs.

AT THE SUMMIT

At the summit, your team will be able to:

  • Contribute to your firm’s profitable growth
  • Confidently promote themselves and your firm during critical marketing interactions
  • Leverage a practical, detailed plan for marketing success that includes marketing best practices and specific action items

What’s Covered

CONSULTING PROJECT
Marketing Plan

  • One-on-One Consultations with key members of your team
  • Group Working Sessions
  • Marketing Plan document, that could include:
    • Firm Messaging & Positioning Strategy: recommendations for how to articulate your firm’s capabilities and key differentiators
    • Annual Marketing & Bus Dev Calendar
    • Client Nominations & Awards Submission Plan and Calendar
    • Client Feedback Process (Annual Survey and End-of-Matter Interviews)
    • Quarterly Updates Reflecting Newsworthy Items: Website, Bios, Awards
    • Marketing Best Practices for Your Industry
    • Customized Marketing Campaign Recommendations

TRAINING SESSION
Becoming a Business Builder

Personal Branding & Executive Presence

  • Communicating your personal brand, expertise, and the value you bring to each project
  • Cultivating executive presence
  • Becoming a “go-to” professional internally and externally
  • How to utilize your firm bio and LinkedIn profile to publicly establish your personal brand
  • In-Session Exercise: Elevator Speech Role Play
  • Homework for Participants: Firm Bio & LinkedIn Profile Updates

Business Development Action Planning

  • Identifying client development activities that play to your strengths
  • Prioritizing your external activities and outreach
  • How to prepare for, execute, and follow up on a business development interaction
  • Creating accountability and support systems internally and externally
  • In-Session Exercise: Action Planning Exercise (using Mountaintop’s proprietary templates)
  • Homework for Participants: Action Plan Development

One-On-One Coaching Sessions are available, at an additional cost, to reinforce this Ascent. Please contact us for more information.

Trusted By

We help high-achieving professionals in the nation’s most recognized law firms, financial institutions, and businesses scale the heights of career success and personal fulfillment.

Talent wins games, but teamwork and intelligence win championships.

Michael Jordan

Testimonials

Mountaintop brings deep industry knowledge and a real talent for developing and executing just the right solution for their clients. They are a pleasure to work with and add significant value.

— Partner, Boutique Law Firm

As a marketing director for a regional law firm, Mountaintop helped us develop and execute a marketing strategy that addressed the needs of a firm experiencing hyper-growth. Precious’ advice was so revered, our team jokingly would ask “What would Precious do?” before making big decisions. A quick study, she was able to grasp the firm’s culture and goals in the early stages of our relationship. That understanding lead to a robust marketing program and long-term strategy.

— Miriam McHenry, Recruiting Manager, BakerHostetler

Ready for your Ascent?

Take the first steps. We can help you reach higher peaks in your career.