Personal Branding & Executive Presence

What’s Included

• Downloadable course guide
• 7 mini video lessons
• Answers to FAQs
• Exercises for practical application
• Resources and further reading

Course Overview

In this course, you will master the ability to communicate your areas of professional expertise and to project confidence.

Your Mountaintop guide will provide practical advice to equip you with tactics for effectively becoming a “go-to” person within your office, within your practice area, and across the company.

Learning Objectives

At the summit, you will be able to:

• Communicate your areas of professional expertise
• Project confidence and credibility when interacting with others
• Employ practical strategies to become a “go-to” person

Whether you are a new or experienced professional, this course will help you clearly and succinctly convey your personal brand in a way that supports your career growth and goals.

Chapter Outline

• What’s Your Brand? [2.24]
• Becoming A Go-To Person [8.01]
• Conveying Your Brand Verbally: Your Elevator Speech [12.25]
• Conveying Your Brand Nonverbally: Executive Presence [6.09]
• The Importance Of First Impressions [3.30]
• Creating A Strong First Impression [12.52]
• Conveying Your Brand Online [4.56]
• Put It Into Practice [2.55]
• FAQ | Do I Really Need An Elevator Speech If I Don’t Do Sales? [1.44]
• FAQ | How Do I Talk About Myself When I’m Early In My Career? [1.43]
• FAQ | How Can I Build An Elevator Speech When I Do A Lot Of Things Well? [1.41]
• FAQ | How Do I Build A Personal Brand When I’m An Introvert? [2.40]
• FAQ | How Can I Brand Myself In A Way That Feels Authentic? [2.13]
• FAQ | Should I Tailor My Elevator Speech To Different Audiences? [2.02]
• FAQ | Won’t My Hard Work Speak For Itself? [2.59]
• FAQ | How Do I Brand Myself If I Don’t Know Exactly What I Want To Do? [1.12]
• FAQ | How Can I Look Professional Even If I’m On A Budget, Or Not “Trendy”? [2.26]
• FAQ | What Should My Linkedin Profile Say? [1.43]