RESOURCES

Newsletter: Who Are You According To Google?

In today’s world, your digital footprint – including the search results that show up associated with your name – is a critical part of your personal and professional reputation. So, who are you according to Google?

LinkedIn profiles and company bios will generally rank among your top search results. Since you determine the content for both, they are low-hanging fruit when it comes to articulating your personal brand online. When’s the last time you updated either?

Your “personal brand” is a combination of your personal and professional reputation. The key to defining (and potentially revamping) your personal brand comes from this simple question: When do you want to be the “go-to” person in your company or professional network? Further, what words would you like others to use to describe you? Every piece of branding you control – especially your bio and LinkedIn profile – should reflect your decisions about how to most strategically describe your expertise and your aspirations.

We’ve included several resources below to guide you in defining your personal brand and developing the necessary supporting materials. In fact, we have just launched an online training course focused on how to leverage LinkedIn for personal branding and business development.

Read this month’s newsletter here. 

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