Newsletter: Who Are You According To Google?
In today’s world, your digital footprint – including the search results that show up associated with your name – is a critical part of your personal and professional reputation. So, who are you according to Google?
LinkedIn profiles and company bios will generally rank among your top search results. Since you determine the content for both, they are low-hanging fruit when it comes to articulating your personal brand online. When’s the last time you updated either?
Your “personal brand” is a combination of your personal and professional reputation. The key to defining (and potentially revamping) your personal brand comes from this simple question: When do you want to be the “go-to” person in your company or professional network? Further, what words would you like others to use to describe you? Every piece of branding you control – especially your bio and LinkedIn profile – should reflect your decisions about how to most strategically describe your expertise and your aspirations.
We’ve included several resources below to guide you in defining your personal brand and developing the necessary supporting materials. In fact, we have just launched an online training course focused on how to leverage LinkedIn for personal branding and business development.
Ready to go further?
You don't have to be great to start, but you have to start to be great.
Hiring Mountaintop Consulting to assist in my business development efforts was the catalyst I needed to move forward in marketing my practice in a meaningful way. The process was not easy, but the payoff has been significant, and the investment has proven worthwhile.
— Partner, Am Law 100 Law Firm
I found Mountaintop Consulting to be laser-focused in understanding our firm and what we had to offer and in helping us learn how best to communicate our expertise to our likeliest market.
— Founding Partner, Litigation Boutique
Ready for your Ascent?
Take the first steps. We can help you reach higher peaks in your career.