Cross Marketing: Hunting In Packs Ascent

Our Cross-Marketing: Hunting In Packs Workshop is guided by a belief that every attorney can contribute to an organizations’s profitable growth through authentic business development, cross-marketing, and client retention strategies. We employ interactive teaching methods and hands-on exercises to demystify the process of building internal and external professional relationships and leveraging those relationships to super-serve existing clients and bring in new business.


  • Professional Services Firms
  • Driven Managers
  • Emerging Leaders
  • Partners & Executives


The “Cross-Marketing: Hunting In Packs” Workshop is presented in a live, 90-minute format and incorporates a formal presentation along with group discussion and exercises. During the Workshop, each participant will gain practical, actionable strategies for focusing their personal branding, business development, cross-marketing, and client service efforts in a strategic, prioritized way.


At the summit, each participant will be able to:

  • Articulate their personal brand and the value they bring
  • Understand how to execute practical yet critical next steps for branding online & offline
  • Develop and execute a customized, strategic Action Plan that effectively cross markets to meet organizational goals

What’s Covered

Personal Branding & Executive Presence

  • Communicating your personal brand, expertise, and the value you bring to each matter
  • Becoming a “go to” person internally and externally
  • How to utilize your company bio and LinkedIn profile to publicly establish your personal brand
  • In-Session Exercise: Elevator Speech Role Play
  • Homework for Participants: Company Bio & LinkedIn Profile Updates

Group Outreach Plan Development & Execution

  • Honing a client service orientation
  • Promoting your firm, including practice areas outside of your own
  • Identifying client development activities that play to your strengths
  • Working with colleagues to strategically identify and pursue new business opportunities
  • Drafting outreach plans for cross-marketing
  • Developing systems to create accountability and support implementation
  • In-Session Exercise: Client Profile & Outreach Plan Exercises
  • Homework for Participants: Contacts Review & Outreach Plan Development

One-On-One Coaching Sessions are available, at an additional cost, to reinforce this Ascent. Please contact us for more information.