Marketing Plan Ascent

Developing an effective strategic marketing plan is key to your company’s success. Mountaintop’s Marketing Plan Ascent provides companies and teams with the tools they need for proactive, targeted outreach to existing and potential clients, including a plan for what to say, to whom to say it, and how to reach your audience. Together, we will work with your team to determine what differentiates you from your competitors and develop a customized plan that includes actionable steps to achieve marketing success.


  • Law Firms
  • Marketing Teams
  • Business Teams
  • Company Leaders


Each Marketing Plan Ascent is a bespoke process that will be customized to suit your team’s needs. Mountaintop will handle the research, analysis, planning, and facilitation of your Marketing Plan. We will need your team’s input regarding key background information and to participate in working sessions to help evaluate solutions. Upon the presentation of your final, written Marketing Plan, we will wrap up the Marketing Plan Ascent with an additional Training Ascent tailored to the plan and key next steps mutually agreed upon. The Training Ascent noted below can be exchanged or customized to suit your team’s needs.


At the summit, your team will be able to:

  • Contribute to your company’s profitable growth
  • Confidently promote themselves and your company during critical marketing interactions
  • Leverage a practical, detailed plan for marketing success that includes marketing best practices and specific action items

What’s Covered

Marketing Plan

  • One-on-One Consultations with key members of your team
  • Group Working Sessions
  • Marketing Plan document, that could include:
    • Company Messaging & Positioning Strategy: recommendations for how to articulate your company’s capabilities and key differentiators
    • Annual Marketing & Bus Dev Calendar
    • Client Nominations & Awards Submission Plan and Calendar
    • Client Feedback Process (Annual Survey and End-of-Matter Interviews)
    • Quarterly Updates Reflecting Newsworthy Items: Website, Bios, Awards
    • Marketing Best Practices for Your Industry
    • Customized Marketing Campaign Recommendations

Becoming a Business Builder

Personal Branding & Executive Presence

  • Communicating your personal brand, expertise, and the value you bring to each project
  • Cultivating executive presence
  • Becoming a “go-to” professional internally and externally
  • How to utilize your company bio and LinkedIn profile to publicly establish your personal brand
  • In-Session Exercise: Elevator Speech Role Play
  • Homework for Participants: Company Bio & LinkedIn Profile Updates

Business Development Action Planning

  • Identifying client development activities that play to your strengths
  • Prioritizing your external activities and outreach
  • How to prepare for, execute, and follow up on a business development interaction
  • Creating accountability and support systems internally and externally
  • In-Session Exercise: Action Planning Exercise (using Mountaintop’s proprietary templates)
  • Homework for Participants: Action Plan Development

One-On-One Coaching Sessions are available, at an additional cost, to reinforce this Ascent. Please contact us for more information.