LinkedIn Content Strategy & Page Refresh Ascent

In Mountaintop’s LinkedIn Content Strategy & Page Refresh Package, our experienced consultants will develop a customized LinkedIn content strategy for your company, update the LinkedIn company page, and train administrators on how to update, post, and understand the metrics on the company page.  Development of a LinkedIn Graphics Suite is available as an optional enhancement to the package.

PERFECT FOR

  • LinkedIn Administrators
  • Marketing Teams
  • Leadership Teams

Overview

In the LinkedIn Content Strategy & Page Refresh Package, we will refresh language and re-launch your organization's LinkedIn company page to showcase key branding messages, news, announcements, and original content. The deliverables for this project include:

  • Revised LinkedIn Company Page: A customized LinkedIn company page that will be branded based on the company's marketing messaging and/or to support key initiatives and become a key search result for the company.
  • LinkedIn Company Page Administrator Training: A one-on-one training session with the company’s designated LinkedIn Administrator to illustrate how to update, post, and understand the metrics on the company page.
  • LinkedIn Content Strategy: Recommendations for what types of content the company should be posting, how to share those updates effectively, and how to automate and track your progress.

OPTIONAL ENHANCEMENT

Development of a LinkedIn Graphics Suite is available as an add-on to your LinkedIn package. It includes:

  • 5 Branded Graphics Templates: We will work with our graphic designer to establish 5 re-usable LinkedIn Graphics Templates that could be used for a variety of posts (e.g., General Announcement, New Hire Announcement, Awards, Client Victories or Client Alerts). One round of revisions will be included.
  • Template Instructions: We will provide your team with clear instructions and guidelines for the use of the Graphics Templates.
  • Image Library: We will identify approximately 10 branded images that the Company can use in the Graphics Templates or in other marketing materials.

What’s Covered

LinkedIn Content Strategy & Page Refresh

  • Revised Company Page Copy and Header Image
  • One-On-One Training for LinkedIn Company Page Administrator(s)
  • Customized LinkedIn Content Strategy Based On Branding & Goals

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