LinkedIn Content Strategy & Page Refresh Ascent
In Mountaintop’s LinkedIn Content Strategy & Page Refresh Package, our experienced consultants will develop a customized LinkedIn content strategy for your company, update the LinkedIn company page, and train administrators on how to update, post, and understand the metrics on the company page. Development of a LinkedIn Graphics Suite is available as an optional enhancement to the package.
- LinkedIn Administrators
- Marketing Teams
- Leadership Teams
In the LinkedIn Content Strategy & Page Refresh Package, we will refresh language and re-launch your organization's LinkedIn company page to showcase key branding messages, news, announcements, and original content. The deliverables for this project include:
- Revised LinkedIn Company Page: A customized LinkedIn company page that will be branded based on the company's marketing messaging and/or to support key initiatives and become a key search result for the company.
- LinkedIn Company Page Administrator Training: A one-on-one training session with the company’s designated LinkedIn Administrator to illustrate how to update, post, and understand the metrics on the company page.
- LinkedIn Content Strategy: Recommendations for what types of content the company should be posting, how to share those updates effectively, and how to automate and track your progress.
Development of a LinkedIn Graphics Suite is available as an add-on to your LinkedIn package. It includes:
- 5 Branded Graphics Templates: We will work with our graphic designer to establish 5 re-usable LinkedIn Graphics Templates that could be used for a variety of posts (e.g., General Announcement, New Hire Announcement, Awards, Client Victories or Client Alerts). One round of revisions will be included.
- Template Instructions: We will provide your team with clear instructions and guidelines for the use of the Graphics Templates.
- Image Library: We will identify approximately 10 branded images that the Company can use in the Graphics Templates or in other marketing materials.
LinkedIn Content Strategy & Page Refresh
- Revised Company Page Copy and Header Image
- One-On-One Training for LinkedIn Company Page Administrator(s)
- Customized LinkedIn Content Strategy Based On Branding & Goals