It’s November, so you know what that means…it’s time to plan your professional holiday card mailing. Embracing the retail industry’s “holiday creep” approach, I believe it’s never too early to start planning for the holidays.
Holiday cards are an effective way to acknowledge, thank, and stay top-of-mind with your clients, referral sources, and other professional contacts. To make the most of them, follow these simple tips:
- Make Your List & Check It Twice – Think expansively to develop a list of your contacts and confirm you have their most up-to-date mailing information. Make sure to be thoughtful and culturally sensitive.
- Stay True To Your Brand – Apart from ensuring you are not being “salesy” or making a religious faux pas, don’t overthink the card design. Pick something that feels authentic to you and your practice.
- Go Early Or Late – It’s best to deliver your cards in the first week of December, before the onslaught. Otherwise, select a card that’s appropriate to send in January.
- Personalize Everything – A brief, handwritten note shows you care and will stand out among the stack of cards.
I hope this helps mitigate your holiday stress. Happy (early) everything!