4 Simple Tips To Make The Most Of Your Professional Holiday Cards
By Precious Williams Owodunni, Trusted Strategist To Business & Law Firm Leaders
It’s November, so you know what that means (and no, it’s not just time to eat turkey)…it’s time to plan your professional holiday card mailing. Embracing the retail industry’s “holiday creep” approach, I believe it’s never too early to start planning for the holidays.
Holiday cards are an effective way to acknowledge, thank, and stay top-of-mind with your clients, referral sources, and other professional contacts. To make the most of them, follow these simple tips:
- Make Your List & Check It Twice – Think expansively to develop a list of your contacts and confirm you have their most up-to-date mailing information. Make sure to be thoughtful and culturally sensitive.
- Stay True To Your Brand – Apart from ensuring you are not being “salesy” or making a religious faux pas, don’t overthink the card design. Pick something that feels authentic to you and your practice.
- Go Early Or Late – It’s best to deliver your cards in the first week of December, before the onslaught. Otherwise, select a card that’s appropriate to send in January.
- Personalize Everything – A brief, handwritten note shows you care and will stand out among the stack of cards.
I hope this helps mitigate your holiday stress. Happy (early) everything!
About the Author
A trusted strategist to business and law firm leaders and President of Mountaintop Consulting, Precious Williams Owodunni advises, coaches, and trains emerging and senior leaders. A licensed attorney and former investment banker with Goldman, Sachs & Co., Precious is a frequent speaker on business development, personal branding, entrepreneurship, strategic career management, and leadership. Learn more about Precious here.
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