Are You Uncertain About Holiday Cards?
We’ve been fielding calls from clients for the last six weeks about whether or not holiday cards are worth the time and money. Our short answer (for physical cards) is “Yes!” – if you do it well…
Holiday cards are an effective way to acknowledge, thank, and stay top-of-mind with your clients, referral sources, and other professional contacts. To make the most of them, follow these simple tips:
- Make Your List & Check It Twice – Develop a list of your contacts and make sure you have their most up-to-date mailing information.
- Stay True To Your Brand – Apart from ensuring you are not being “salesy” or making a religious faux pas, don’t overthink the card design. Pick something that feels authentic to you and your practice.
- Go Early Or Late – It’s best to deliver your cards in the first week of December, before the onslaught. Otherwise, select a card that’s appropriate to send in January.
- Personalize Everything – A brief, handwritten note shows you care and will stand out in the stack of cards.
We hope these tips help to mitigate your stress. Happy everything!
About the Author
A trusted strategist to business and law firm leaders and President of Mountaintop Consulting, Precious Williams Owodunni advises, coaches, and trains emerging and senior leaders. A licensed attorney and former investment banker with Goldman, Sachs & Co., Precious is a frequent speaker on business development, personal branding, entrepreneurship, strategic career management, and leadership. Learn more about Precious here.
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